Property Photography interview with Alex AmengualApril 23, 2017

They say that first impressions can last a lifetime so it is very important to get it just right. In the world of real estate the quality of the photography and the way in which interiors and exteriors are presented is really important when attracting a client to buy or rent.  We work with Mallorca resident and photographer Alex Amengual as we believe he really captures the beauty of all the properties in our portfolio. Here’s what Alex had to say about his passion for property photography, and capturing the best shots to sell your home.

How long have you been photographing property Alex? My first photo exhibition was 25 years ago. I’ve been a professional photographer for 15 years and shooting properties for the last 10 years.

What inspired you to be a photographer? My father is an artist but I could not draw or paint, so in photography I found a way of capturing the world as I see it and showing it to others.

What is the most beautiful property you have photographed? I’m lucky to shoot some of the most beautiful homes in the world, so it’s a tough one. Much like people, there is beauty in all properties and it’s my obsession to discover the best way to portray a home and how it feels so that a future owner can fall in love with it when they see my photos; so in that process I usually fall in love with them all…

What are the key things to remember when photographing a property? It’s always a balance between aesthetics and emotions, and you have to overcome technical limitations of the equipment to transmit feelings in composition and light. You should always try to decide on a purpose for every photo; make sure that it’s not just a photo of a kitchen, but rather that you are telling a story and placing the observer in a situation they can connect to. You should also try not to approach all properties in the same way, but be led by each unique space and discover the most appropriate way to convey it.

Do you have a particular style that you can describe? I aim for a very natural image. Balanced and interesting compositions with natural light and a focal point or anchor that makes the image look purposeful and complete.

What is the most challenging obstacle you face when photographing properties? The two most common challenges I face are physical like weather, position of the sun, building sites, lack of time, clutter, etc. but often the most frustrating are homes with an overall beauty that is somehow too big to fit in the camera and you can’t quite capture it in one photo, so I then look for the elements that make up that sense and capture those so that hopefully the viewer can re-assemble them in their mind and get a sense for how amazing the space feels when you are there.

How do you like a property to be arranged for a photo shoot? I’m always grateful for lovingly prepared homes that show the owner’s personality and love for their space. I think that transmits over the images in a very powerful way to a potential buyer. I don’t like overly set up or arranged things, but rather natural looking, tidy and clean spaces that feel cared for and welcoming.

Anything else to add about property photography? I would like everyone selling their home to understand how important the photography is to help connect their home with a potential buyer; it is a key and powerful tool in the process and everything that can be done to make that property look it’s best at the time of the shoot will make a huge difference to the way a potential buyer perceives it.